CLARITY.
DISCIPLINE.
LEADERSHIP THAT MOVES COMPANIES FORWARD.

Rising Horse advises executives, founders, and Private Equity partners at pivotal moments of growth and change —bringing strategic focus, operator-level judgment, and leadership alignment to the work that matters most.

EXPLORE OUR SERVICES
Business professionals socializing and talking in a modern office lounge with large windows, contemporary furniture, and cityscape view.
Business professionals in a modern, spacious lobby area, some are sitting and talking on a sofa, others are walking around, with glass walls and plants in the background.

WHAT WE DO

Rising Horse partners with leaders and teams when stakes are high and direction needs to be sharp. We bring C-suite experience and board-level perspective — helping you make better decisions, align your organization, and execute with confidence.

Strategic Clarity

MOMENTUM BEGINS WITH FOCUS.

We help you refine strategy, sharpen priorities, and articulate the few choices that create the greatest return — across brand, consumer, and commercial levers.

Leadership Alignment

STRATEGY WORKS WHEN LEADERS MOVE IN THE SAME DIRECTION.

We help senior teams clarify roles, decision rights, and communication norms — reducing friction, increasing trust, and accelerating execution.

For PE-backed companies, this becomes the backbone of value creation.

Disciplined Execution

GROWTH IS ACHIEVED THROUGH CONSISTENT COORDINATED ACTION.

We strengthen the systems, rhythms, and leadership behaviors that keep teams focused, accountable, and moving at the right pace — especially through change, scaling, or integration.

Two business people sitting at a wooden conference table in a modern office, one typing on a laptop and the other writing in a notebook, with a glass of water between them and a spacious, well-lit office background.

Where clarity meets execution — and leaders rise to their next chapter.

Trusted by leaders from Fortune 500, PE-backed, and emerging-growth companies.

Trusted by leaders from Fortune 500, PE-backed, and emerging-growth companies.

WAYS WE PARTNER

Smiling man in a blue suit holding a tablet, standing and talking to woman with blonde hair in a busy modern office lounge with people working and walking in the background.

Rising Horse supports executives, founders, and investors across five core areas:

  • Strategic Advisory

  • Leadership Alignment

  • Executive Coaching

  • AI & the Human Advantage

  • Workshops & Offsites

SEE ALL SERVICES

ABOUT ADA

Ada Lien is a former CEO and global brand leader with two decades of experience at leading global companies in consumer, beauty, and luxury. She brings operator-level judgment, PE advisory expertise, and a direct, grounded approach to helping leaders focus, align, and execute.

Read more

  • “Ada has been an invaluable sounding board throughout my journey as a founder. She provided the clarity and strategic insight that led to truly game-changing decisions. Her expertise and steady support helped me make thoughtful, data-driven choices while navigating the challenges of building a startup.”

    —SAMARA WALKER, FOUNDER & CEO,  Àuda.B

  • "Ada is a trusted Advisor to our global community of founders navigating growth. She brings sound judgment to the challenges founders face, helping them sharpen their thinking across strategy and execution – making her an invaluable resource within our ecosystem."

    —COLIN MAHIN, NASDAQ ENTREPRENEURIAL CENTER

  • "Ada's guest lecture on brand building was among my students' favorite class sessions. She adeptly integrated course concepts and theory with practical insights linking to her experience as a brand builder and operator. Her presentation was clear and thought-provoking. I will definitely have her back."

    —ANNIE WILSON, THE WHARTON SCHOOL

LET’S EXPLORE WHAT YOU’RE BUILDING NEXT.

GET IN TOUCH